兔子先生传媒

Australia-based closed an $8 million Seed-1 round to help companies stay more engaged with employees 鈥� something many are looking to do as the workforce has become more distributed.

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The round was led by . Other investors in the round included co-founder , and . Founded in 2019, the company has raised a total of $10.2 million.

Pyn is trying to solve the problem of too much corporate communication. Its platform 鈥� which integrates with business solutions like BambooHR and Workday 鈥斅� helps companies with personalized internal communication and guidance to employees regarding things like onboarding, promotions and reviews.

Co-founder and co-CEO , former head of people at both and , said it’s the type of tool HR departments have needed for years.

鈥淲e don鈥檛 take all the information we have on people to talk to them better,鈥� he said.

Bringing martech to HR

Pyn uses data, automation and other tools similar to what the martech industry has done for years with targeted campaigns. However, Pyn brings that tech in-house for business communications 鈥� and at a time when companies are scrambling for better communications with employees as many are still working at home.

鈥淲hile we believe there was a big opportunity here before the pandemic, with workforces becoming even more distributed, it has become critical that company communications be distributed on a regular cadence, customized for specific geographies, functions and employee needs,鈥� said , general partner at Andreessen Horowitz.

Luijke said while the company obviously did not anticipate a pandemic, the event and the work-from-home environment it created did likely increase interest in the platform when it came to market about a year ago. The 10-person company does not release customer numbers, but expects to have about 100 by the end of the year. Its current clients include , and .

Pyn is hoping to ride the wave of increased interest in HR or people software, as companies look for ways to stay engaged with their employees. Co-founder and co-CEO said the space is seeing an 鈥渆xplosion鈥� of interest as companies try to keep the culture they created intact.

The founders think that interest could lead to a large standalone company 鈥� and are not thinking about being acquired by a larger HR player.

鈥淚 think we want to build our own thing and our own company,鈥� Williams said.

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