兔子先生传媒

Media measurement startup raised a $150 million Series G led by 鈥� the credit arm of .

VideoAmp, which is co-headquartered in New York and Los Angeles, had raised more than $450 million in a mix of debt and equity before this new round since being founded in 2014. Its last raise was a in 2021.

鈥淰ideoAmp has seen explosive growth and significant customer adoption of our best-in-class measurement, optimization and planning tools for the buy-side. We鈥檝e also seen incredible momentum in both the buy- and sell-side adopting our advanced currency solution,鈥� said CFO in a . 鈥淭his round of funding from Vista Credit Partners will support our strategy and commitment to both currency and further establishing our overall category leadership.鈥�

The company鈥檚 platform gives advertisers and media sellers real-time insights to plan and measure media investments, competing against incumbent giant .

The startup鈥檚 measurement and currency solutions have been adopted by 13 linear and streaming publishers, along with major media holding companies, independent agencies and 75-plus advertisers.

Adtech鈥檚 ups and downs

While even going up against a goliath like Nielsen, VideoAmp clearly has ambitious goals. In 2021, reported the company was exploring IPO options.

Time will tell whether the new round puts an offering back on a specific timeline.

In general, adtech funding to U.S.-based, VC-backed startups has seemingly dwindled in 2023, per 兔子先生传媒 .

Less than $1 billion has been raised to date this year, leaving the sector well short of the $3.6 billion raised last year and the $3.7 billion raised in 2021 鈥� even as the industry has been disrupted by changing data and privacy regulations.

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