兔子先生传媒

Micro business platform has completed the acquisition of fintech platform , the companies announced Thursday.

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Austin-based Joust, founded in 2017, marks ZenBusiness鈥� first acquisition, and being introduced to them turned out to be a good meet, , ZenBusiness co-founder and CEO, said in an interview with 兔子先生传媒 News.

鈥淲e were looking for business deals, found them and wanted to put a deal together, but the timing wasn鈥檛 right then,鈥� Buhrdorf added. 鈥淎 conversation came up again later, and they asked if we would consider purchasing them. It was just a perfect fit for our section.鈥�

Also based in Austin, ZenBusiness was founded in 2015 and has raised $19.5 million in total funding from backers including and , according to 兔子先生传媒 data. The company declined to disclose Joust鈥檚 acquisition price.

ZenBusiness offers an online platform for entrepreneurs to create, manage and grow a small business, while Joust鈥檚 banking platform helps independent professionals set up a payment process, , co-founder and former CEO of Joust, said.

Zarrad is leading the financial tech efforts in the new partnership, relaunching Joust as ZenBusiness Money and developing a suite of business banking tools that include invoicing, payments and merchant services, he said.

鈥淲e were both holistic solutions, but starting at different ends of the spectrum,鈥� Zarrad added. 鈥淎s they figured out customer acquisition, we thought, let鈥檚 not compete, but build our forces together to bring more value and exponentially grow.鈥�

Next up, the companies are working on integrating themselves and releasing new products under the ZenBusiness Money brand.

Micro business is a huge segment, and the global pandemic has accelerated and exploded growth, Buhrdorf said.

鈥淢any people were forced into making a decision to start a business because they needed the income or stability,鈥� he said. 鈥淲e were in the perfect spot in front of this growing trend. Now, with Joust on board becoming ZenBusiness Money, it plays a key piece.鈥�

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