OpenView Archives - 兔子先生传媒 News /tag/openview/ Data-driven reporting on private markets, startups, founders, and investors Thu, 19 Mar 2020 15:28:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.9 /wp-content/uploads/cb_news_favicon-150x150.png OpenView Archives - 兔子先生传媒 News /tag/openview/ 32 32 UserTesting Raises $100M, Acquires Norway鈥檚 Teston聽 /startups/usertesting-raises-100m-acquires-norways-teston/ Thu, 19 Mar 2020 15:22:36 +0000 http://news.crunchbase.com/?p=26717 Human insights tech startup has landed $100 million in a new round of funding, the company announced Thursday.

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UserTesting鈥檚 Human Insight Platform lets companies get feedback from customers on-demand so they can learn more about how to improve customer experiences. led the Series C round, with previous investors , and also participating.

UserTesting, which is based in San Francisco, now has more than $148 million in, according to 兔子先生传媒. It last raised $45.5 million in a round led by Accel in January 2015.

鈥淐ustomer centricity has evolved from being an aspiration to an expectation,鈥� Insight Partners Vice President Rebecca Liu-Doyle said in a statement. 鈥淐ompanies across industries are now expected to absorb feedback鈥攐n a continuous basis鈥攖o deliver an ever-improving experience.鈥�

The new money will be used to expand UserTesting鈥檚 presence in Europe and Asia and speed up product development.

Along with the new funding, UserTesting announced Thursday that it acquired, a European startup that provides multilingual experience testing for customer feedback, according to a statement. The acquisition of Teston will help with UserTesting鈥檚 push to expand in Europe. UserTesting opened a European headquarters in Edinburgh, Scotland last year.

鈥淭eston fits nicely within our product portfolio and reinforces our ability to give customers the fastest access to the human perspective, globally,鈥� UserTesting CEO Andy MacMillan said in a statement. 鈥淭hey have built a playbook for localization that will enable us to serve our customers who wish to get feedback in European languages and beyond.鈥�

UserTesting also acquired two companies last year, according to 兔子先生传媒. It purchased in January 2019 and in October 2019.

Teston, which is based in Oslo, Norway, had $2.8 million in seed funding, according to 兔子先生传媒.

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