兔子先生传媒

Fresh off a $50 million funding round in September, has acquired , a woman-focused publisher and lifestyle brand.

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The terms of the deal were not disclosed, but the l reported that PopSugar, a San Francisco company, was valued at $300 million through the purchase

鈥檚 online network of websites — offering everything from fashion tips to entertainment updates — attracted venture capital interest from industry behemoths like and (IVP). It has raised $41 million in venture capital funding to date, according to the company.

Founded in 2006, PopSugar claims it reaches 鈥渙ne in two millennial women in the United States鈥� through its brands, which range from a digital marketplace for workout videos, to a subscription box with makeup products.

Group Nine said it builds its brands around the concept of 鈥渨here young people spend the majority of their time鈥� and cites PopSugar鈥檚 direct-to-consumer commerce and engagement as helpful in its quest to build a 鈥渘ext generation media company.鈥� The company claims that through the acquisition, it will have over 200 million social followers.

Other brands Group Nine owns include NowThis, a mobile news brand and Thrillist, a digital brand focusing on food, travel, and entertainment. Including its latest round, a $50 million financing led by ., Group Nine has raised $190 million in known venture capital to date, .

Digital publishing has been a busy sector recently. , which owns , The Cut, , and more, in a deal that valued at about $105 million, and bought digital publishing company for $400 million, as we reported on previously.

As the CEO of New York Media, , said in a New York Times article about the aforementioned acquisition that . Contrasting from the usual dialogue around shifts and consolidation within the journalism industry, this news is more optimistic. And the slew of acquisitions could give us an inkling into a trend kicking off the next generation of digital-first media companies.

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