兔子先生传媒

厂颈苍驳补辫辞谤别鈥檚 it has raised $100 million in a funding round that reportedly makes the company 鈥�,鈥� according to Reuters.

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The retail technology company raised the money from China-based at a pre-money valuation of $1.2 billion, according to its 兔子先生传媒 profile. It鈥檚 now raised a total of since it was founded in 2010, as you can see in the chart below. Previous backers include and , among others.

Trax鈥檚 computer vision technology aims to help brands understand how their 鈥減roducts look, perform and compete on the shelf,” according to its . It works with consumer goods companies such as Nestle and Henkel and retailers to help them better understand how their products are performing in stores.

In 2017, Trax kicked off a that 鈥渄igitizes the shelf, allowing brands to have a more frequent and accurate measurement of how their products are represented in store and how this influences their sales.鈥�

Reuters notes that while the company is headquartered in Singapore, it 鈥渄oes the majority of its research and development out of Israel.鈥�

Earlier this year, we wrote about Austin-based raising $5 million for its AI-powered autonomous drones. Its mission is similar to that of Trax: to 鈥渁utomatically and systematically track in-store inventory using advanced computer vision, patent-pending artificial intelligence and autonomous drones to see and understand what is on store shelves.鈥�

Meanwhile, Trax is not the only Singaporean company raising money today. , a self-described “co-living” company聽that offers rooms and full apartments for young working professionals, raised a $40 million Series B led by Germany’s .

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